Niacinamide (Vitamin B3) - is a stable vitamin that offers a wide range of well-documented topical benefits. Niacinamide helps hydrate skin, treats hyperpigmentation, promotes skin elasticity, decreases redness and blotchiness and acts as an antioxidant, fighting free radicals.

Hyaluronic Acid - helps reduce the visibility of fine lines and wrinkles retaining moisture to the skin, creating a plumping effect. When the skin is protected and hydrated, increased skin cell production can take place, as the skin isn't busy fighting for hydration. This leads to smoother, plumper skin cells.

Aloe - Contains antioxidants, enzymes, Vitamins A and C, and it is highly anti-inflammatory. It can help treat burns, blemish-prone and dry skin. Calming and hydrating for all skin types, especially sensitive.

Aloe Barbadensis Leaf Juice, Glycerin, Niacinamide, Cetearyl Alcohol, Persea Gratissima Oil, Phenoxyethanol, Tocopherol, Hyaluronic Acid, Daucus Carota Sativa Seed Oil, Raspberry Seed Oil/Palm Oil Aminopropanediol Esters, Argania Spinosa Kernel Oil, Azadirachta Indica Seed Oil, Rosmarinus Officinalis Leaf Extract, Xanthan Gum, Tetrasodium Glutamate Diacetate

After cleansing and toning, and while your face is still damp, pump 1-2 times into the palm of your hand and gently press the serum to your face, neck and décolletage. Let the serum absorb, before you apply your SIMPURE® moisturizer to seal in all that hydration. Use morning and night.